Annual operating plan describes short-term (for the planning period) ways of achieving strategic goals. It also helps in identification and justification of operating budget requirement.
Annual budget is used for planning and controlling the cost incurred during business activities. Equally important is institutionalizing a framework wherein the costs are controlled before cost is committed / incurred.
Visibility : Improved visibility of sales target, profitability target and resource allocation (fund, manpower, capacity and material) for BUs (Domestic and Institutional), geographies (zonal and state level), Products (SKUs) and timeline (Month-wise)
Reliability : Improved reliability of sales plan and budget due to better understanding of market, competition, products and costs and its drivers
Control : Improved control by robust review mechanism, defined roles & responsibilities and timelines
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